The glass is special because it allows light through, but also oxygen. West Germany’s national football team wins its first World Cup against heavy favorites Hungary in Bern, Switzerland, thanks in part to new adidas football cleats with screw-in studs, which give.
ADIDAS FUTURECRAFT 4D DEUTSCHLAND MOVIE
But at last night's unveiling event, a Carbon employee (who requested anonymity when speaking to GQ) broke it down in not-quite-layman's terms for us like this: Starting with a liquid polyurethane (the stuff regular athletic shoe soles are made of), ultra violet light is projected through a proprietary piece of glass the way a movie projector puts an image on a screen or wall. The way it works is top-secret, and the videos Adidas released are laughably vague. Now, the brand has upped the ante in a big way, introducing a new partnership that will make their 3D-printed sole more than just for show.Īdidas teamed up with Carbon, a California-based company that describes itself as working "at the intersection of hardware, software, and molecular science." What that meant for Adidas was creating the first ever 3D printed soles for its sneakers that use a liquid polymer as opposed to the solid plastic used in previous versions. Previously, Adidas had unveiled concept car sneakers with 3D-printed soles, though the results were mixed-having tested the triple black FutureCraft runners from last year, we can safely say they weren't nearly as lightweight or comfortable as the regular Adidas Ultra Boost. Adidas FutureCraft-the moonshot program started by the German sportswear giant in 2015-is back with a new innovation that Adidas hopes will change the sneaker industry forever.
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